Run better webinars — stress-free.
Unlock your webinar program’s full potential with expert guidance that delivers real results.
Meet Erica
With 14+ years in B2B SaaS, Erica Maki is a marketing manager and virtual event expert who takes webinars to the next level—stress-free and high-impact. From strategy to execution, she leads global programs that engage, convert, and drive growth. As one client put it, they didn’t realize what was possible until Erica transformed their webinars. Her passion shines through in every event, making it easy for companies to achieve standout results.
Known for being a webinar project wrangler and high-value content creator, Erica thrives as a cross-functional collaborator and customer-focused strategist. A problem-solver at heart, she’s a go-to for webinar success tips and excels at translating complex tech for non-techies. With the resiliency honed through her experience as an Army wife, Erica is a pro at making even the most challenging moves (and webinar projects) stress-free.
Run better webinars.
Achieve high-impact webinars—from dry runs and pre-calls to live event moderation, this service ensures a smooth process with expert oversight, speaker preparation, and best practices that maximize engagement and audience connection. With a customer-first approach, every detail is handled to drive impactful results—ideal for teams wanting standout webinars without the added workload and stress..
End-to-End Webinar Project Management
From content creation and meticulous planning to seamless live execution, this service covers every aspect of a successful webinar. Applying best practices, Erica’s approach ensures that no details slip through the cracks, delivering events that engage and convert. Perfect for teams wanting better results without the added workload.
Scale and Streamline Your Webinar Strategy
For teams with okay results looking to achieve even more, this service scales and optimizes your entire webinar program. By identifying key gaps and applying strategic insights, it transforms your webinar program into a results-driving powerhouse. Clients often discover what’s truly possible, with newfound clarity on their program’s full potential.
B2B Sales Leader
“I’ve attended a LOT of webinars, but this was by far the best! Super insightful and hit home with my day-to-day and how I can be more successful...”
B2B SaaS Director of Content Marketing